C-P-S Hypothesis Part 3: The Solution?

So we finally come to the solution- my offering to solve the problem for the customers identified. I apologise in advance, trust me this is the summary!

So what exactly does an on-line platform for the delivery, implementation and monitoring of training and personal development mean? And how do I plan to help increase the chances of individuals achieving their goals?

I have broken down the stages that all training goes through; this will form the repeatable platform that content can be added to. At this stage it doesn’t necessarily matter who is providing the content. While is good for explanation, invariably many of the concepts flow from one section to the other.

I have broken down the stages as follows:

DELIVER CONTENT/THEORY

Regardless of what the user is looking to achieve they must first understand the theory behind what they are looking to achieve. The desire to change their life must be congruent with their values and principles, this will ensure everything moving forward is built on strong foundations. This is an important step that is often skipped. The user will not be able to move onto the next session until they have completed the prior section.

The content must be delivered as easily to a laptop as to a mobile device in whichever medium the user prefers- written word, video or podcast.

If we look at providing the content to users we do not mind what your goal is and we will not preach to users, instead we will provide them with a structured approach to ensure that their goals are set on the right foundations and that they follow through on them.

However, if we look to focus on coaches and trainers then the content is not our main focus. We will be providing them a platform to deliver their content in a more efficienct and effective manner.

APPLICATION OF LEARNING

There has been and continues to be a lot of great developments made in the ‘e-learning’ space and I need to spend a lot more time researching this area.

I would like to explore how we can effectively facilitate the following methods of learning:

  • Solo learning
  • Learning from an expert
  • Learn from your peers

Rather than bombarding the user with information it is my intention to provide small doses of relevant information followed by action. Until that has been completed they do not move on to the next stage.

For example, rather than just read about the importance of writing down their goals the user must follow the actions/questions to build up their goals. This document will be stored in a central repository that can be accessed through an online portal or their mobile device making it easily to reference.

PLAN OF ACTION/IMPLEMENTATION STAGE

The user will develop their own content and programme to follow. The site will provide a repository of content and individually tailored action plans that can be accessed either on-line or through a mobile device as well as pushing actions and notifications to the user.

During the implementation stage the content can be pushed to mobile devices as well as requesting input from users at pre-determined times of the day.

For example anyone who has read a book or been on a goal setting training session will know that it is very important to refer to your goals daily. Why then can’t I have my goals pushed to me on my phone first thing in the morning when I wake up?

MEASURE/MONITOR PROGRESS

The idea initial came to me as I was playing with my Fitbit and exploring the world of self quantification. I wanted to explore how we can apply similar principles that are being applied predominantly to the health and fitness industry to the more ethereal subject of personal growth.

How do we measure progress as people look to change their lives? In my experience people give up too early for a number of reasons- they are not seeing the changes quickly enough they lack the motivation they are not held accountable for their actions following the initial learning process and often life simply gets in the way.

I set out to explore how we can use the technology available to us to try and remove as many of these obstacles to growth as possible.

I started to get quite excited about the self quantification angle, I loved the idea of being able to view my progress on-line and pull together info from lots of different people and aggregate, correlate and analyse their actions with the aim of improving understanding for all. This is a model that is at the core of Managed Security Service Providers and there is a couple of Positive Psychologists at Harvard University using a similar approach in conjunction with an iPhone app to assess the science of happiness. However, as I started speaking to people, even those who are really into their personal development they weren’t getting excited about it, no matter how enthusiastic I was.

This was definitely one of these situations where I was appealing to my geeky tendencies and forming a solution for myself. I am not going to lie, I was quite disheartened by the rejection of the idea by nearly everyone I spoke to. It forced me to think of it from a different angle. I was contemplating this when I read the follow article in TechCrunch that got me thinking about how we can implement gamification principles to help in the tracking and monitoring. The problem necessarily with the theory- most people I spoke to got the idea and saw the value of it but weren’t enamoured with how I was presenting it to them. Once I started to position it as a ‘game’ then it really started to open up.

In reality many of the players in the training field are operating in the dark a little. No-one has any data and as such find it hard to identify where and why people are failing. As a deliverer of training wouldn’t it be useful to know that 80% of users activity drops off after day 6. From this point you can start to take action- maybe the structure/delivery of the content is not in the correct order or maybe you simply need to throw in a wee webinar to re-engage and motivate users?

Not to mention the potential benefits to employers in being able to better track the learning actions of their employees and tie this into wider development objectives.

This also opens up the potential of users sharing their progress ‘socially’. In my experience people are not necessarily interested in sharing their goals but they do appreciate public recognition for consistent action and mastery of the self and are likely to want to share this progress with like-minded people on social media.

There is also scope for including some sentiment analysis to the content that the users generate. For example, if the user is writing in a weekly journal or reflecting on their progress the program can be searching for specific language and highlighting groupings of negative words. However, this is a little down the way.

 

As is always the case with on-line platforms the User Experience is key, we must ensure that the experience closely mirrors the in person interaction and make the whole process as easy as possible for the user. Throughout the whole process it is important that the conversation is bi-directional. If a user is to miss a couple of days training it should be easy enough for us to get in touch and ask if they would like to put the training on hold or re-start at a specific point.?

All of this requires the ability to track specific actions. We need to be tracking the activity of the user- are they logging into their account? What device are they using to log in? Are they completing the exercises and following through on the activities?

Once again I would like to re-iterate at this point that these are simply hypothesis that need boiled down and tested.

C-P-S Hypothesis Part 1: The problem we’re looking to solve

As with many startups the idea for the business is borne out of frustration at what currently exists in the personal development/self-help and wider training space.

I spend a lot of time reading personal development books and attending/delivering training sessions (both in and out of the work-place) and while I have seen significant positive changes to my life I am often left wanting.

It is not that the content is lacking; there has never been more high-quality information available to individuals to help improve our lives or our businesses. Yet there remains a massive disconnect between the goals that we are setting and the results we achieve.

As I see it (and these are just assumptions that need validating) the problem comes in the delivery of the information, the implementation of the principles and the follow through.

At the moment most resources deliver (a lot of) content at once and suggest actions to follow through on. This is usually in the form of printing off a PDF and filling in the details- this is the same approach that Benjamin Franklin used in the 1700’s. So I print off the documents fill them in, plan to follow through and then invariably lose the PDF or leave it at home when I am travelling.

The issue with so much of the training that is delivered on-line at the moment is that it is a one way conversation. They continuously hit you with information with no input from the user. For example, in my research I signed up to the 100 day challenge on-line. I started on day 1 but by day 5 I was away from work and missed a couple of days. However the training continued without me and by the time I got back into it I had missed so much that I gave up. The program assumed I had been interacting and carried on anyways. That’s not to say anything about the videos not being viewable on mobile devices.

It is all very well spending lots of money on top training and resources but with the best will in the world if the individuals don’t follow through on what they have learned then it has been a waste of time, money and effort. We have all had the experience of reading a great book or attending a great training session and being full of motivation to carry out the learnings only for that motivation to wane as the days pass and life gets in the way. Trainers and coaches lack the ability/time to keep in touch with every individual and re-enforce the implementation of the concepts learnt through the training in between sessions.

When it comes to changing behaviour/habits (and that is what all training and personal development is about) it is not the amount of effort you put in but rather the consistency of the activity. The new behaviour is re-enforced by positive actions every day but this is not easily measured and monitored and often people give up too early because they are not seeing the results. Simply by re-enforcing the positive action of individuals and articulating the progress they are making can significantly increase the chances of them sticking with the process.

There are many, many reasons why people fail to achieve their goals not least because it is is a very hard thing to do. It ultimately comes down to the individuals desire to succeed. However, it is my belief that through the effective use of technology we can remove many of the barriers highlighted above make it much easier to succeed and thereby increase the chances of businesses and individuals achieving their goals.

If you are interested in or involved in training or personal development and you are facing problems that I have not highlighted I would love to hear from you.

I have recognised through my initial discussions with people that I have been approaching the problem from a very individual-centric point of view. There may be some value in exploring the problems that businesses are facing with training and personal development through the customer development. This is something I will explore more in the customer  section of the C-P-S blog post.