What Investors Really Want

As someone who is new to the startup scene in Scotland it was very interesting to head along to the iVentures talk last night on ‘What Investors Really Want’ with representation from the Angel Community in the shape of John Waddell of Archangels and Sandy McKinnon of Pentech Ventures LLP in the blue corner for the VC’s.

I thought I would share a few of the key points as I saw them and offer a little opinion:

BUSINESS PLANS

There was a general agreement that a business doesn’t need a fully formed business plan to secure funding. What is important is that there is some degree of momentum and product/market fit. Sandy suggested that he’d much rather see a business model canvas with everything laid out on one page than a 60 page document. According to John the most important (and often overlooked) element is: what is the problem you are solving and what will it allow the customer to do? This is a sentiment hammered home by Dave McClure (and he’s seen a pitch or two in his time).

After the numbers the most important thing is the chemistry of the team involved. Do they have passion and belief with real clarity of what can be achieved?

Sandy suggested that there is a real lack of ‘hustle’ and passion manifests itself in a fear of failure among many Scottish startups. Startups need to get out there and move quicker, there is a general reluctance to get a product out into the market and into the hands of potential customers.

While skills such as accountancy can be learned by attending a course, you can’t buy passion and a relentless drive to make your vision a reality.

A SCOTTISH GOOGLE?

The question was asked whether a giant company was possible in Scotland and secondly whether it was actually desirable.

Sandy believed that it would be more advantageous to have many ‘large’ companies than one behemoth. Whereas John believes that it has already happened just not in the tech sphere and pointed out a list of very successful Scottish companies such as The Wood Group, Clyde Blowers (Jim MacColl will be speaking at the next iVenture talk), Aggreko and Stagecoach.

I think a large win in the Tech space in Scotland would provide an increased amount of ‘have a go money’ as Sandy referred to it. There is no denying that there are many successes in Scottish business but are the companies and the money that flows from them the right people to be investing in tech startups?

The question of why Scotland hasn’t seen the uptake in tech companies was raised and skirted around but not really answered.

There is no denying that there is a degree of friction between entrepreneurs and the investment community but as with most things in life there are always two sides to every situation. Scott Allison in Forbes stated that:

“The problem with building a startup outside of Silicon Valley is that the further away from startup culture, the less this is understood, by founders, investors, or any other stakeholder. Probably 99% of books written about business are addressing the issues of scaling, managing, and building an established business. As well as that, education and business support services are generally skewed towards that understanding of traditional businesses.” 

However, all too often I hear startups in Scotland talking about investors and the investment community not getting them. While the Lean Startup movement is very trendy at the moment and most startups (particularly in the Tech space) are aware of the concepts, I just wonder how many startups are rigorously following the principles laid out?

While there are a lot of things still to be done to realise the full potential that Scotland has to offer, there was a general optimism about the future of Scottish startup scene. There are lots of great things happening in Scotland with Entrepreneurial-Spark on the West Coast and TechCube launching soon in Edinburgh. While the increasing number of startup incubators and accelerators in North America is seen by some as a sign of a bubble, it can only be seen as a positive thing in Scotland.

I know that I am excited about what the future holds and although I am not 100% sure why, I left the event last night committed to dreaming bigger!

A Problem Focused Startup

I was reading Running Lean by Ash Maurya while sitting in a coffee shop in SoHo in NYC when I realised that I that I was falling into a trap that catches out a lot of startups and I was starting down a path that was increasing my chances of failure.

Mauraya recommends identifying the greatest risks in the business and reducing the riskiest first. The book forced me to look at the business idea from a difference angle. The biggest risk in the majority of startups lies in developing an offering that nobody wants and this is one of the biggest reasons for the failure of startups.

I instantaneously recognised that I have been focusing too much attention on the solution and not enough time on the problem I am looking to solve. This is a sure-fire way to develop an offering that nobody wants.

I can attest from personal experience that this is a very easy trap to fall into. It is far too easy to get carried away once you realise that you can build a solution to a problem that you have identified, especially when a few people have validated the idea. This is not enough. With enough time, money and effort most things can be built. The question is no longer can it be built but rather should we build it, and can we build a sustainable business around the offering.

I can also see why many founders resist getting out and speaking to potential customers as that will inevitably result in many of the assumptions being challenged that will impact the solution and this isn’t always an easy thing to accept

While I was annoyed at myself for falling into a very obvious trap I am very glad that I recognised it early on as it allows me to take action.

Over the next week or two I will outline the business idea in more detail and the Customer Development process I plan on following and I welcome all your input, feedback and comments.

Challenge all assumptions in business

I read an interesting article by Alex Cheatle (The Founder of Ten Group) in the Entrepreneur section of the Financial Times this weekend that warns business leaders to be wary of old business axioms.

I could not agree with Alex more and as someone at the very early stages of a startup (I am still working my notice at my job) I have found the principles laid out by The Lean Startup movement offer some degree of antidote to the malaise. At the core of The Lean Startup movement is the belief that we should challenge all assumptions about business. The whole process revolves around turning these assumptions to facts- or at least to find out that our assumptions are incorrect as early as possible.

The movement has grown in one sense from the response to the question- “Why do so many startups fail?”

The short answer is that companies of all sizes spend too much time, money and effort developing products and services that nobody wants or needs.

The Lean Startup movement offers a framework to allow entrepreneurs to better manage the process as they test their assumptions about their customer offering and the potential to build a business around the idea.

As Reis points out, in this day and age the question is no longer can we build it but should we?

Although it was The Lean Startup book by Eric Reis that initially caught my (and the worlds) attention, the wider movement is much greater than one book or one individual and it has inspired me to read wider and deeper. It is a movement that is gathering pace worldwide albeit with much more velocity in the US than in the UK and is having a significant impact on the whole startup ecosystem.

The words ‘startup’ and ‘entrepreneur’ conjour up many thoughts in people’s minds- both positive and negative. It is important at this stage to state that all the proponents are keen to point out that the terms startup and entrepreneur are not restricted to college students in their dorm room.

a startup is an organization formed to search for a repeatable and scalable business model.”

Steve Blank

 I am hesitant to refer to the movement as an ‘Entrepreneurial Enlightenment’ as some have done but it is doing some great work in rethinking the approach to starting up in business with the aim of improving the success rate of startups.

If you are involved in a startup or are in the process of developing a product within an established business and you are not aware of The Lean Startup movement then I highly recommend reading some of the fantastic content online as a starting poing. The following websites are a great starting point:

http://theleanstartup.com/

http://www.startuplessonslearned.com/

There are a lot of assumptions out there about startups and business in general, it is imperative that we test and challenge these assumptions, this is how we can truly innovate and succeed.

Join me on the journey as I challenge all the assumptions I have about business!